Marketing Strategy

BUS 239 E
Closed
Main contact
Keyano College
Fort McMurray, Alberta, Canada
Business Instructor
2
Timeline
  • February 6, 2022
    Experience start
  • February 8, 2022
    Project Scope Meeting
  • April 12, 2022
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Fort McMurray, Alberta, Canada
Startup, Social Enterprise, Large enterprise, Small to medium enterprise, Sole proprietorship, Family-Owned, Incubator
Any industries

Experience scope

Categories
Social media marketing Market research Competitive analysis Market expansion Product or service launch
Skills
marketing resarch marketing strategy
Learner goals and capabilities

Looking to elevate your organization, and bring it to the next level? Bring on students from Keyano College to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools.

Students in this course are introduced to the highly dynamic field of marketing. Marketing is based on the premise that successful marketing of goods, services and ideas is fundamental to the functioning of our society. The major focus of the course is on understanding marketing, analyzing marketing opportunities and planning marketing strategies related to product, promotion, price and place.

Learners

Learners
Diploma
Any level
40 learners
Project
20 hours per learner
Learners self-assign
Teams of 40
Expected outcomes and deliverables

Deliverables are negotiable, and will seek to align the needs of the students and the organization.

Some final project deliverables might include:

  1. A 10-15 minute presentation on key findings and recommendations
  2. A detailed report including their research, analysis, insights and recommendations
Project timeline
  • February 6, 2022
    Experience start
  • February 8, 2022
    Project Scope Meeting
  • April 12, 2022
    Experience end

Project examples

Requirements

Project activities that students can complete may include, but are not limited to:

  • Explaining the role of marketing in meeting the needs and wants of customers
  • Examining the methodology used to select target markets and build profitable relationships with them.
  • Analyzing product, service and distribution decisions made by organizations to create time, place and form utility.
  • Differentiating pricing and integrated marketing communication decisions.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Checkbox
  • Q2 - Checkbox
  • Q3 - Checkbox
  • Q4 - Checkbox
  • Q5 - Text short
    How is your project relevant to the course?