Marketing Strategy
Main contact

Timeline
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February 6, 2022Experience start
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February 8, 2022Project Scope Meeting
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April 12, 2022Experience end
Timeline
-
February 6, 2022Experience start
-
February 8, 2022Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
April 12, 2022Experience end
Experience scope
Categories
Social media marketing Market research Competitive analysis Market expansion Product or service launchSkills
marketing resarch marketing strategyLooking to elevate your organization, and bring it to the next level? Bring on students from Keyano College to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools.
Students in this course are introduced to the highly dynamic field of marketing. Marketing is based on the premise that successful marketing of goods, services and ideas is fundamental to the functioning of our society. The major focus of the course is on understanding marketing, analyzing marketing opportunities and planning marketing strategies related to product, promotion, price and place.
Learners
Deliverables are negotiable, and will seek to align the needs of the students and the organization.
Some final project deliverables might include:
- A 10-15 minute presentation on key findings and recommendations
- A detailed report including their research, analysis, insights and recommendations
Project timeline
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February 6, 2022Experience start
-
February 8, 2022Project Scope Meeting
-
April 12, 2022Experience end
Timeline
-
February 6, 2022Experience start
-
February 8, 2022Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
April 12, 2022Experience end
Project examples
Requirements
Project activities that students can complete may include, but are not limited to:
- Explaining the role of marketing in meeting the needs and wants of customers
- Examining the methodology used to select target markets and build profitable relationships with them.
- Analyzing product, service and distribution decisions made by organizations to create time, place and form utility.
- Differentiating pricing and integrated marketing communication decisions.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Main contact

Timeline
-
February 6, 2022Experience start
-
February 8, 2022Project Scope Meeting
-
April 12, 2022Experience end
Timeline
-
February 6, 2022Experience start
-
February 8, 2022Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
April 12, 2022Experience end