Kingdom Cards, a Canadian e-commerce brand specializing in collectible playing cards, seeks to refresh its brand identity to better resonate with its target audience. The current brand image has become outdated and lacks the engagement needed for modern digital platforms. The goal of this project is to develop a comprehensive rebranding strategy that aligns with contemporary market trends and enhances customer interaction. This involves creating a new visual identity, including a logo and colour scheme, and devising a strategic social media plan to increase brand visibility and customer engagement. The project will allow learners to apply their knowledge of marketing, design, and digital communication to create a cohesive and appealing brand presence.

The deliverables for this project include a complete brand style guide that outlines the new visual identity, including logo designs, colour palettes, and typography. Additionally, a detailed social media strategy document will be developed, outlining content plans, platform-specific strategies, and engagement tactics. The final presentation will include mock-ups of social media posts and a proposed timeline for the rebranding rollout.