Engagement Insights for Enhanced Content Strategy

Root in Nature Inc. seeks to enhance its content strategy by leveraging data analysis and AI tools to understand engagement patterns across its email campaigns, online courses, and YouTube channel. The primary goal is to identify trends and patterns that can inform smarter content decisions, ultimately improving the performance and reach of their therapeutic horticulture offerings. This project provides learners with the opportunity to apply classroom knowledge in data analysis, AI, and digital marketing. The team will analyze existing engagement data to uncover insights that can guide Root in Nature's content strategy. By focusing on a cohesive set of tasks, the project ensures that learners can complete it within 60 hours, applying their skills in a real-world context.

Designing a Presentation on Therapeutic Horticulture for Organizational Wellness

The objective of this project is to develop an evidence-informed 50-minute presentation titled "Aligning Therapeutic Horticulture Programs with Organizational Wellness Objectives". The presentation will clearly communicate how therapeutic horticulture programs can align with organizational wellness goals across healthcare, senior living, and community settings. Tasks and Activities: Students will: Conduct a review of literature and case studies on therapeutic horticulture, focusing on measurable outcomes such as resident engagement, cost savings, staff retention, and health improvements. Research best practices in wellness programming within senior living and healthcare sectors to understand alignment opportunities. Analyze examples of successful therapeutic horticulture programs and distill insights into presentation slides. Collaborate to refine key messaging and ensure the presentation is clear, accessible, and persuasive to non-technical audiences (e.g., executives and wellness directors). Provide copywriting support to ensure tone and structure are engaging and professional. Deliverables: A polished slide deck presentation (Canva) using our template (minimal design work required) with speaker notes. A one-page handout or infographic for attendees summarizing key takeaways and evidence-based benefits. Optional: social media post or email draft promoting the session to a professional audience.

Optimizing Content Strategy through User Engagement Analysis

Root in Nature is a leader in therapeutic horticulture education. We’re seeking a team to analyze our email, course, and social media engagement data —and design insights to inform content strategy across MailerLite, LearnDash, Instagram, LinkedIn , and our upcoming YouTube relaunch . The project will help us: Understand what content formats and topics perform best, See how user behavior varies by platform and demographic, Identify where users are dropping off or losing interest, Optimize future course content, emails, and YouTube videos.

Integrating 'Emotional Resilience and Action in a Changing Climate' Course

Root in Nature Inc. is expanding its educational offerings by introducing a new virtual, self-paced course titled 'Emotional Resilience and Action in a Changing Climate.' This course marks a significant shift from the company's traditional focus on therapeutic horticulture to addressing broader environmental and emotional well-being issues. The project aims to strategically and thoughtfully integrate this new course into the existing suite of courses, ensuring a seamless transition and effective marketing to the new target audience. The team will analyze the current course structure, identify integration points, and develop a comprehensive plan to incorporate the new course. This includes aligning the new course with the company's brand, creating promotional materials, and ensuring the course is accessible and engaging for learners.