Digital Growth Strategy for Enabled Talent

Enabled Talent aims to enhance its B2B platform by increasing employer sign-ups and promoting inclusive hiring practices. The project focuses on developing a comprehensive digital strategy that leverages LinkedIn content and PPC campaigns to reach HR professionals. Additionally, the project will involve creating a CRM/email funnel to nurture HR leads, optimizing Google Ads for DEI-related search terms, and conducting competitor benchmarking to identify best practices. The goal is to apply classroom knowledge in digital marketing and analytics to drive measurable growth in employer engagement and adoption of inclusive hiring. This project offers learners the opportunity to work on real-world digital marketing strategies, enhancing their skills in SEO, PPC, and CRM management.

Neurodivergent Workplace Well-being Framework

Enabled Talent seeks to develop a comprehensive workplace well-being strategy tailored to the unique needs of neurodivergent employees. The project involves researching mental health challenges, stress factors, and inclusive practices across various industries. The goal is to design a framework that organizations can adopt to foster psychological safety, improve retention, and enhance overall employee satisfaction. By understanding the diverse ways neurodivergent individuals work, students will create a strategy that helps employers recognize and adapt to these differences. This project will enable organizations to create supportive environments that cater to neurodiverse employees, ultimately leading to a more inclusive and productive workplace.

Market Trend Analysis and Branding Strategy Development

Enabled Talent is looking to enhance its market presence and consumer engagement through a comprehensive analysis of current market trends and the development of effective branding strategies. The project aims to provide learners with the opportunity to apply their marketing knowledge by conducting thorough research on industry trends and consumer behavior. The team will assess the effectiveness of existing marketing efforts and identify areas for improvement. By analyzing data, learners will refine brand positioning and develop data-backed recommendations for future campaigns. The project will culminate in the execution of a small-scale marketing campaign to test the proposed strategies.

UK Market Entry Strategy for Enabled Talent

Enabled Talent is an AI-powered employment platform bridging the gap between people with disabilities and inclusive job opportunities. With successful partnerships in North America, we are now exploring expansion into the UK—a country with progressive accessibility laws and a strong push for disability inclusion. This project will explore the market potential, ecosystem, and operational considerations for Enabled Talent’s UK launch.