Digital Outreach and Financial Documentation

Aspire Inc. is looking to enhance its operational efficiency by integrating digital tools into its outreach and prospecting processes. we are seeking to work with at least 2 students. The goal of this project is to analyze and recommend digital tools that can streamline our processes, support their implementation, and improve sales-related financial documentation. Students will have the opportunity to apply their classroom knowledge of digital systems, business operations, and financial analysis to a real-world business development scenario. The project involves: Part 1: Digital Tools Analysis & Implementation Support Review a curated list of recommended digital tools for outreach and prospecting Analyze each tool’s strengths, limitations, and fit with our current operations Support testing and implementation of selected tools Provide a summary presentation outlining findings and recommendations for long-term use Part 2: Cost of Sales Review & Financial Reporting Support Analyze cost of sales from previous projects to identify trends and key insights Support the creation of a simple financial tracking or reporting structure Help improve documentation to support transparency in project costs and revenue Provide a summary presentation highlighting findings and recommendations for improved financial documentation

Digital Marketing Strategy for Aspire Inc.'s YawChic and WeCare Collection

Aspire Inc. is seeking a motivated Digital Marketing Intern to spearhead the promotion of our YawChic and WeCare Collection on topoftherack.com which donates proceeds to our non-profit initiative to support underrepresented entrepreneurs. The goal is to drive traffic, increase brand visibility, and boost sales through strategic digital marketing initiatives. This project provides an opportunity for learners to apply their knowledge of digital marketing by developing and executing campaigns across various online channels. The learners will focus on social media management, paid advertising, and SEO optimization. They will work closely with Aspire Inc.'s marketing team to ensure that the strategies align with the company's business goals and produce measurable outcomes. The project will also involve tracking and analyzing the performance of digital marketing activities to refine strategies effectively. Activities: Social Media Management: Review, refine, and implement strategies across Instagram, Facebook, TikTok, and Pinterest to grow followers and enhance engagement. Paid Advertising: Create, manage, and optimize 2 PPC campaigns on platforms like Google Ads, Instagram or Facebook Ads to increase visitors and engagement. SEO Optimization: Conduct comprehensive keyword research, optimize product listings, and enhance website content to improve organic search rankings. Analytics and Reporting: Track and analyze the performance of all digital marketing activities using tools like Google Analytics, and website system analytics providing insights to refine strategies. Open to multiple teams/students collaborating on this project!

Digital Marketing Strategy for TopOfTheRACK

The primary goal of this project is to develop a detailed digital marketing strategy that enhances online engagement, increases brand awareness, and drives website traffic for Aspire's social enterprise and ecommerce store, TopOfTheRACK. This initiative will directly support the goals of TopOfTheRACK, which focuses on improving the sustainability of startups by entrepreneurs from underrepresented communities by reinvesting store proceeds into supportive initiatives for them.

Streamlined Bookkeeping Enhancement Project

Aspire Inc. seeks to enhance its bookkeeping processes to improve financial transparency and decision-making. This project involves organizing financial documents, recording transactions, and refining bookkeeping workflows. Students will compile expense reports with visual summaries and research bookkeeping tools to boost efficiency. The goal is to provide students with practical experience in financial documentation and process improvement, applying classroom knowledge to real-world scenarios. By engaging in tasks such as financial tracking and reporting, students will assist in reconciling transactions and ensuring data accuracy. They will also explore and recommend cost-effective apps to automate bookkeeping tasks, gaining exposure to industry practices in consulting and small business operations.