Growth Hacker for Product Launch

Arkhet is preparing to launch an upcoming product and seeks to enhance its brand awareness and lead generation through a strategic social media marketing campaigns. The project involves developing a comprehensive content plan for various social media platforms, repurposing existing content to maximize reach, and designing an effective marketing funnel. The goal is to create a cohesive strategy that aligns with Arkhet AI's brand identity and resonates with its target audience. Learners will apply their knowledge of digital marketing, content creation, and strategic planning to craft a campaign that effectively engages potential customers and drives interest in the upcoming product launch. - Develop a content calendar for social media platforms. - Analyze existing content and identify opportunities for repurposing. - Design a marketing funnel that guides potential leads from awareness to conversion. - Collaborate with development team to integrate the marketing funnel into the product launch plan.