The current Cineplex ticket purchasing kiosk presents several challenges for users, especially for those who prefer cash payment, seek a faster checkout experience, or require a more secure way to store their tickets. Currently, kiosks only accept card and gift card payments while excluding cash-paying customers and forcing them to wait in line at the box office. Moreover, kiosks only print physical tickets which increases the risk of losing them leading to a time-consuming process. These inefficiencies result in longer wait times and user frustration.
User needs
- Users prioritize speed and efficiency: many users are in a rush and want to purchase tickets quickly by avoiding long box office lines.
- Users want to avoid additional online booking fees: since purchasing tickets online includes extra costs, many users opt for kiosks instead.
- Users need secure access to their tickets: lost paper tickets lead to significant inconvenience.
- Some users prefer cash payments: a portion of Cineplex customers rely on cash for transactions and currently lack an option at kiosks

Solution with key features
- Cash payment option: adding this option accommodates customers who prefer cash. This also solves the problem for users who do not carry cards and want to avoid box office lines. To implement this feature, the payment screen will include clearly labelled cash, card and gift card payment buttons to create an intuitive checkout experience. This feature also reduces reliance on manned checkout which can help optimize staffing costs while improving overall customer satisfaction.
- Electronic ticket proof: providing an email ticket option significantly reduces the chance of ticket loss. This feature solves the problems of the customer’s frustration of losing a physical ticket and the inconvenience of contacting customer service to reprint it. To implement the feature, users will be given the option to enter an email address at checkout. This feature also has a business impact in minimizing paper usage and material expenses.
- Intuitive checkout experience: having an intuitive checkout experience is beneficial as users prioritize speed and efficiency, especially those in a rush who want to purchase tickets quickly. This improvement also helps reduce long wait times by streamlining the ticketing process. The plan is to integrate the order review and the payment method pages into a single screen to minimize the steps that current customers need to go through which fastens the overall experience.

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The Problem
- Disorganized workflow due to multiple tools (Google Drive, Notion, Excel, etc.)
- Inefficient time management, leading to lost productivity
- Manual invoicing and expense tracking create stress

Our Solution
- The Client Management Dashboard is a centralized platform that offers:
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- Intuitive UI & UX: A user-friendly interface ensuring clarity and efficiency.